R/GA’s Austin office has added sr. account producer Athena Griffith, management supervisor Mario Solis and sr. content producer Shellie Lewis.
Griffith brings over nine years of creative, analytical, and solutions-driven marketing experience to her production role. Previously at Havas/Annex ATL, she was responsible for managing campaigns for Coca-Cola and its portfolio of brands. Her other agency experience has included Flavorpill Media and Translation in New York. After leaving New York, she settled in Atlanta, where she will be based near a key client.
Closing in on 15 years of experience, Solis has expanded his remit to focus on client services, strategy, content development, and social media programming. Before joining R/GA Austin, he oversaw client satisfaction, growth and retention, and account profitability at Wick Marketing. During his career, Solis has also helped steward the strategic vision and growth for accounts like AT&T, Constellation Brands, Stripes Convenience Stores, and Seton Family of Hospitals.
Lewis brings a seasoned mix of production and operations expertise to her role. Her specialties include leading multi-faceted teams to create cross-platform, interactive experiences that support television show launches, theatrical releases, and luxury brand activations. Under the banner of The Graphic Foundation, Lewis ran content production workstreams and executed creative for multiple digital and production agencies across the U.S., including Ant Farm, BBDO, Leo Burnett, The Mill, Team One, Wieden+Kennedy, and 72andSunny. She will be stationed out of Los Angeles.
The Gardening.club. Grows AI Talent Roster
The Gardening.club., the sister company to production house The Sweetshop, has assembled a lineup of eight new artificial intelligence (AI) artists. The ensemble of talent looks to redefine storytelling by fusing cutting-edge AI with human creativity. The Gardening.club.โs guiding rule is that AI is never just a substitute; it must enhance and expand creative vision.
The fresh cohort of AI artists will bring an extra dimension to the work already championed by futurist Tomas Roope, co-founder of The Gardening.club, along with AI artist and co-founder Jacqui Kenny whose collaborative projects with brands like Gucci, Google, OpenAI and Louis Vuitton have impacted both the art and commercial worlds.
Melanie Bridge, co-founder and CEO of The Sweetshop and co-Founder of The Gardening.club,, said, โWeโve made it our mission to unearth the worldโs top AI artistsโit was a mandate for us that each would be a brilliant storyteller with a unique voice. It was also crucial that their body of work demonstrated not only artistic vision but would seamlessly translate into the commercial world. Itโs not common to see this level of mastery in AI artistry, and we believe our roster of eight represents the very best out there today.
Bridge continued, โWe have also been working hard with copyright lawyers worldwide to develop a comprehensive system of protocols, that ensure we can confidently use AI in our commercial projects--we are very proud of this and believe it to be an industry first.โ
Joining The Gardening.club are a group of talented artists who have already made waves as storytellers in the AI art world--Kenny, Floam World, Nathan Boey, Ethereal Moon, Junie Lau, Aashay Singh, YZA Voku, and KEZIAI. These artistsโ backgrounds are... Read More