Havas Creative North America continues its commitment to customer experience with the appointment of Liz Roche as general manager and chief strategy officer at Havas CX helia, part of the recently formed Havas CX global network. In the position, Roche–formerly managing director of Havas helia (customer engagement)–is tasked with leading strategy for clients and internal teams in the areas of CX, digital, data, analytics and marketing technology.
“Liz’s fresh and modern approach to CX, and what it can be, is unparalleled,” said Stephanie Nerlich, CEO, Havas Creative North America. “Liz has been key to uncovering customer causation and the root of consumer behavior, while working together with strategy teams to transform disparate data points into true insights. Ultimately, Liz’s strategic vision allows us to better design the customer experience and drive deeper meaning between brands and their customers.”
A true performance marketer and technology enthusiast, Roche brings a diverse background which includes data integration engineering, digital strategy leadership and vertical leadership. After spending time at LinkedIn, Epsilon-Conversant and Facebook, she brought her deep understanding of CRM, digital, display and social to Havas helia Chicago, where she led the data-driven strategies, CRM strategy and implementation, loyalty program management and marketing technology consulting for the Chicago group’s clients.
“I’m passionate about cultivating customer loyalty through, and removing friction from, digital experiences to give clients unparalleled competitive advantages,” noted Roche. “The collection of experience I’ve built gives me a different perspective of what’s possible–and right now that’s bringing together the right team for each assignment. With our CX network, we’re adding more agility to our approach, building a powerful model based on expertise, collaboration and consumer understanding.”
Roche has also made an immediate impact on the North American creative network’s culture. “I’m thrilled to be a member of Havas’ North America Diversity Equity and Inclusion Advisory Committee, proudly representing employees of the LGBTQ community,” she added.
Havas CX is a new, international network that launched in October 2020, dedicated to delivering meaningful brand experiences across the entire customer journey. The collective brings together more than 1,500 people from 20 of Havas’ global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.
“Havas CX is taking a human approach to understand customers as more than just a series of media touchpoints connected to transactions,” said Roche. “It’s not just what your customers do, it’s why. Once we understand that we can truly design the customer experience and build a creative program based on those truths.”
Roche’s initial goal in her role with Havas CX helia is to create more collaborative space for the network’s vast talent, from PhDs to strategists, to play to their strengths and accelerate growth.
Roche will report to Nerlich and be based out of Havas Chicago.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More