The Odiorne Brothers–a directorial team consisting of Jeff and Peter Odiorne–has launched Phasmatrope Studios, a Philadelphia-based hybrid ad agency/production house. The shop also provides postproduction via a services agreement it has entered into with Shooters Post & Transfer, Philadelphia.
The Odiornes themselves are hybrids, experienced not only as directors but in creative and post. Jeff Odiorne first established himself as an editor, working at such noted houses as Mad River Post, with offices in New York, Santa Monica, San Francisco, Detroit and Dallas, and Crew Cuts, which is headquartered in New York. Meanwhile Jeff Odiorne has an agency creative pedigree as co-founder/creative director of agency Odiorne Wilde Narraway and Partners (now See), San Francisco. That agency was best known for its creative on EA Sports.
Phasmatrope will also represent Michael Wilde for creative development and directing. Wilde is another co-founder of Odiorne Wilde Narraway and Partners.
“Clients are looking for companies that can do more,” said Peter Odiorne of the rationale behind forming Phasmatrope. He contended that the company’s talent across different disciplines will “resonate with both small to mid-sized clients looking to make an immediate impression, and larger brands seeking fresh ideas to complement their existing marketing.”
Jeff Odiorne said that clients can if they so choose access everything from creative through production and post at Phasmatrope, translating to cost savings by virtue of having an entire project from concept through completion under one roof. He noted that this one-stop shopping also provides clients with peace of mind in that they know that creative ideas they were sold won’t get distilled or altered as the job moves from production through post.
The Odiorne Brothers have directed assignments through bicoastal Moxie Pictures and for NFL Films, Mt. Laurel, N.J., as well as working directly for such clients as Reebok, the Pennsylvania Lottery and the Wisconsin AIDS Foundation. Wilde, whose directorial credits include spots for the San Francisco Examiner and Dunlop guitar strings, has also been involved in TV series development.
