Building on its diverse, global roster of professional composers, ALIBI Music joined forces with Us3 producer Geoff Wilkinson for a new production music album. Wilkinson is best known for composing Us3’s hit single “Cantaloop (Flip Fantasia),” which was certified gold and reached No. 9 on the Billboard Hot 100 charts.
Wilkinson’s debut album for ALIBI fuses hip hop and jazz in equal measures. A modern take on that classic ‘90s meshed genre, “Jazz Hop” artfully blends the two different styles in a way that’s organic and familiar, yet fresh and unique at the same time. These tracks will suit a diverse range of uses, from lifestyle TV programs to product commercials.
Wilkinson discovered ALIBI online and was struck by the quality of work being released by the label after listening to numerous albums. He also realized that he could fill a void in the catalog for his particular field of expertise–a mix of hip hop and jazz–and took the opportunity to create something specifically for ALIBI’s production music label.
ALIBI’s production music has been used in such projects as a promo for HBO Max’s Stylish with Jenna Lyons, a trailer for Call of Duty®: Black Ops Cold War, and a national commercial for Tylenol, among thousands of others.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More