The Cinema Audio Society (CAS), together with the Motion Picture Sound Editors (MPSE) and Association of Motion Picture Sound (AMPS), is launching the next step in their Sound Credit Initiative.
The organizations behind the Sound Credit Initiative have been overwhelmed by the private emails supporting this initiative. They determined that an online petition where sound professionals, colleagues, and friends can show their support should be the next step in this recognition process.
CAS president Karol Urban explained, “From production through post-production, sound professionals contribute to creative storytelling and the elevation of the audience’s experience. This initiative allows filmmakers and studios to recognize their sound department’s importance in a film’s overall success.”
AMPS chair Rob Walker commented, “Sound teams create 50% of a movie and win awards for their creative contribution, but they are positioned far down the list of credits. This initiative is a move towards representative credits. It’s time to give fair credit where it is due”.
And MPSE president Mark Lanza added, “While there is a technical aspect to sound for film, the overwhelming majority of what sound people do is creative. Sound is visceral. It tells the audience where we are, focuses the audience on what we want them to feel, and leads them through an elaborate illusion. The people creating these works are amazing artists and should be addressed as such.”
The petition can be found here.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More