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    Agency Update

    By SHOOT StaffUpdated:No Comments1146 Views

        New Faces

    Adrian Holmes is joining Young & Rubicam as executive creative director for the Europe, Middle East and Africa region. He had previously been worldwide chairman at Lowe….Rob Bagot has come aboard McCann Worldgroup’s MRM Partners, San Francisco, as executive VP/executive creative director….Steve Landrum has joined JWT Detroit as a creative director. Additionally, Matt Dimmer has been promoted to partner/senior art director at the shop; copywriter Steven Leff is joining JWT, partnering with Dimmer…. David Bonner is joining Doe Anderson, Louisville, Ky., as senior VP/chief creative officer….Steve Turner has come over to DDB London as a creative director. He joins the shop from Wieden + Kennedy, Amsterdam….Art directors Paul Caiozzo and Brandon Mugar, and copywriter Nathan Frank, are joining Taxi, New York….

     

        Account Movement

    Publicis in New York will handle ad duties for Vault cola, a new citrus-flavored soda from Coca-Cola…. The U.S. Army has extended its contract with Leo Burnett USA, Chicago, for six more months….Emusic, an MP3 site, has retained McCarthy Mambro Bertino to handle its ad account….Grey Worldwide, New York, will handle ad duties for employment recruiter Manpower….Agency Dcode, New York, will handle a 20-spot promotional campaign called “The Drive to Detroit” for ABC’s Monday Night Football….

    By Kristin Wilcha

    Category:News

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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