Brenda Fell has returned to DAVID, this time as executive producer in its Miami office. She comes over from Leo Burnett Chicago. Fell had earlier in her career served as head of production at DAVID Buenos Aires.
Her addition is the latest in a recent infusion of talent at DAVID Miami that has included global chief strategy officer Paula Vamprรฉ, sr. copywriter Sarah Dembkowski and sr. art director Georgia Taylor. Fell will work collaboratively alongside EP Carlos Torres and report to managing director Ricardo Honegger.
Fell will co-lead the production department with Torres, overseeing all global clients such as Burger King and Halls. At DAVID’s Buenos Aires office she worked on award-winning campaigns including MACMA’s “Man Boobs,” which raised awareness for breast cancer, and the Unilever campaigns “Speeches” and “Farewell to the Forest.”
Fell left DAVID Buenos Aires in 2017 to move to the U.S. and diversify her experience which now spans experiential, AR/VR content and much more. She had stints not only at Leo Burnett but also at the community. In her 15-year career, Fell has worked at agencies including Ponce Buenos Aires and DDB, shooting all over the world for global brands like Coca-Cola, Verizon and Allstate, among many others. Her work has been honored with the Grand Prix at Cannes Lions, and recognition from the D&AD, The One Show, Clio Awards, London International Awards, and New York Festivals Advertising Awards competitions.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting โ quite literally โ into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat โ who won best screenplay at this year's Cannes Film Festival โ has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive โ a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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