Cari Bucci-Hulings will join Minneapolis-based integrated marketing agency Periscope as president, effective July 6. Bucci-Hulings–who most recently served as president of MARC USA, one of the largest independent agencies in the country–will report to Eric Ashworth, VP of Agency Solutions for Quad, the creative engineering company that acquired Periscope in 2019.
“Periscope succeeds by connecting emotions with behaviors, and Cari is a perfect fit for that pursuit,” Ashworth said. “She understands the importance of culture, creativity and community to serve the constantly evolving needs of today’s marketers. She’s also obsessed with the data science and analytics that fuel product development and business growth. Her experience, energy and fresh perspective make her an ideal fit for a growing agency focused on helping brands perform beyond their expectations.”
Bucci-Hulings joined MARC USA in 2010 and was promoted to president in 2018. Prior to MARC USA, she spent eight years at DraftFCB, and was previously with Leo Burnett.
“Periscope is unencumbered by a complex holding company structure, so it enjoys the agility of an independent agency with access to the vast resources and support of a global parent organization,” said Bucci-Hulings. “The agency’s dynamic culture and unwavering connection to the heart of what makes consumers act results in unexpected, impactful brand experiences.”
In addition to Bucci-Hulings, Periscope hired SVP of growth Matt Benka in April to hone the agency’s go-to-market strategy and positioning. A month earlier, the agency hired group strategy director Nathan Young. Young has been part of the agency’s COVID-19 response team and is one of the two industry leaders who rallied 600 Black advertising professionals to pen a letter outlining 12 actions agencies should take to help eradicate systemic racism in their organizations.
“Fresh thinking, infectious energy and unparalleled passion…this is how we define leadership at Periscope,” said Ashworth who also cited the talents of chief creative officer Peter Nicholson.
