Consumer engagement agency Match Marketing Group has made two key creative hires: Eric Moncaleano becomes executive creative director, North America; and Gary Westgate, assumes the role of VP, head of creative, Canada.
Moncaleano has more than 20 years of integrated agency experience. In his new capacity, he will be responsible for overseeing creative for Match’s roster of clients across the U.S. and Canada, which include Ford, L’Oréal, PepsiCo, Progressive, Nestle, LG, Adidas, MARS, Diageo and Nespresso. Reporting to Match Marketing Group CEO Brian Cohen, Moncaleano will be based in the agency’s Boulder office.
Prior to joining Match, Moncaleano spent the greater part of his career at Publicis North America in Dallas, where most recently he served as SVP, ECD. During his time at Publicis, he worked on an array of brands including Bridgestone Tire, Bridgestone Golf, Delta Dental, Nestlé Waters, BMW, TruGreen, Hot Pockets, Terminix, Chevrolet, Jim Beam, GlaxoSmithKline, PowerBar and CapitalOne. Before that, he held roles at FCB Global and Leo Burnett.
As VP, head of creative in Canada, Westgate will be responsible for overseeing the creative department for Match’s Toronto-based operations and will report to Moncaleano.
Most recently, Westgate led his own creative consultancy over the past year which included creative development for an English-speaking pharmaceutical company in South America. Prior to this, he was creative director at Anomaly in Toronto for three years, where he led creative direction on Bud Light and BRP (Bombardier Recreational Products) and worked on other notable brands such as Nike, Hershey’s and UFC (Ultimate Fighting Championship). During this time, Westgate managed and guided all social, digital and mainstream marketing efforts for clients, while cultivating creative teams and nurturing their career development.
Before that, Westgate spent three years at JWT Toronto as VP, creative director after developing and creating the winning pitch campaign for Air Canada. Prior to joining JWT, he was ECD at Innocean Worldwide and Taxi.
