Raina Falcon has been named VP, HBO Max Publicity. She will report to Jori Arancio, EVP Communications, HBO Max, TNT, TBS and truTV. With this promotion, Falcon will oversee a team of publicists and spearhead the publicity effort for HBO Max’s Originals and expansive acquisitions and library content.
Falcon has further proven her strength as a leader as her team prepares for the May 27 launch of the HBO Max platform, working remotely during the COVID-19 pandemic. Her quick-thinking and ability to motivate and inspire her team has allowed them to continue their work from home, pivoting to new, creative strategies and innovative digital ideas. Empowered by Falcon’s collaborative spirit and support, the group continues to execute strategic, impactful, and uplifting campaigns during this ever-changing time.
Falcon joined Turner Networks in 2017 as sr. director of publicity, helping to reshape the networks’ brands and overseeing publicity campaigns for original programming. During her tenure at TBS, Falcon oversaw the launches of The Last O.G. and Miracle Workers, both of which premiered as the #1 cable comedy on television. At TNT, Falcon helmed the debut of All Elite Wrestling’s hugely popular AEW: Dynamite, which premiered on the network as the night’s #1 wrestling show.
Prior to Turner, Falcon was sr. director, talent & television at BWR Public Relations. In her 10 years at the agency, Falcon handled clients such as Rachel Bloom, Tatiana Maslany, Anthony Anderson, Maura Tierney, and Sir Ben Kingsley. Falcon also handled BWR accounts Showtime, IFC, TBS and TNT, Broadway Video and Adult Swim and represented the Upright Citizen’s Brigade Theaters in Los Angeles and New York.
Upcoming Max Originals available at launch include Love Life starring Anna Kendrick; Sundance 2020 Official Selection feature documentary On the Record; underground ballroom dance competition series Legendary; Craftopia, hosted by YouTube sensation LaurDIY; the all-new Looney Tunes Cartoons, from Warner Bros. Animation; and Sesame Workshop’s The Not Too Late Show with Elmo. HBO Max will also be home to beloved library classics from the expansive WarnerMedia portfolio such as Friends, presented with the new cast reunion special; Sesame Street; The Big Bang Theory; Gossip Girl; and the CNN catalog of Anthony Bourdain: Parts Unknown. Falcon’s purview will also include features from the wide-ranging portfolio including The Wizard of Oz, The Goonies, Wonder Woman, and Lord of the Rings, and fan favorite acquisitions such as the South Park library and the entire Studio Ghibli film collection.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More