Raina Falcon has been named VP, HBO Max Publicity. She will report to Jori Arancio, EVP Communications, HBO Max, TNT, TBS and truTV. With this promotion, Falcon will oversee a team of publicists and spearhead the publicity effort for HBO Max’s Originals and expansive acquisitions and library content.
Falcon has further proven her strength as a leader as her team prepares for the May 27 launch of the HBO Max platform, working remotely during the COVID-19 pandemic. Her quick-thinking and ability to motivate and inspire her team has allowed them to continue their work from home, pivoting to new, creative strategies and innovative digital ideas. Empowered by Falcon’s collaborative spirit and support, the group continues to execute strategic, impactful, and uplifting campaigns during this ever-changing time.
Falcon joined Turner Networks in 2017 as sr. director of publicity, helping to reshape the networks’ brands and overseeing publicity campaigns for original programming. During her tenure at TBS, Falcon oversaw the launches of The Last O.G. and Miracle Workers, both of which premiered as the #1 cable comedy on television. At TNT, Falcon helmed the debut of All Elite Wrestling’s hugely popular AEW: Dynamite, which premiered on the network as the night’s #1 wrestling show.
Prior to Turner, Falcon was sr. director, talent & television at BWR Public Relations. In her 10 years at the agency, Falcon handled clients such as Rachel Bloom, Tatiana Maslany, Anthony Anderson, Maura Tierney, and Sir Ben Kingsley. Falcon also handled BWR accounts Showtime, IFC, TBS and TNT, Broadway Video and Adult Swim and represented the Upright Citizen’s Brigade Theaters in Los Angeles and New York.
Upcoming Max Originals available at launch include Love Life starring Anna Kendrick; Sundance 2020 Official Selection feature documentary On the Record; underground ballroom dance competition series Legendary; Craftopia, hosted by YouTube sensation LaurDIY; the all-new Looney Tunes Cartoons, from Warner Bros. Animation; and Sesame Workshop’s The Not Too Late Show with Elmo. HBO Max will also be home to beloved library classics from the expansive WarnerMedia portfolio such as Friends, presented with the new cast reunion special; Sesame Street; The Big Bang Theory; Gossip Girl; and the CNN catalog of Anthony Bourdain: Parts Unknown. Falcon’s purview will also include features from the wide-ranging portfolio including The Wizard of Oz, The Goonies, Wonder Woman, and Lord of the Rings, and fan favorite acquisitions such as the South Park library and the entire Studio Ghibli film collection.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More