Doner LA has tapped Eddie Moraga as VP, brand strategy. A calculated risk-taker, the 12-year industry veteran will uncover new actionable insights that lead to compelling narratives for clients. He will report to Doner LA president Lauren Prince.
“Eddie has a track record of aligning creativity with business ambitions. This strength will prove pivotal in helping our clients build–and, in some cases, relaunch–their brands,” said David DeMuth, CEO of Doner. “I look forward to seeing how Eddie’s strategic expertise ushers Doner LA and its clients into uncharted areas in the ensuing months.”
“As Doner LA enters a new phase of growth, we must not only bring outstanding creative, but also strategic value and intellectual rigor to our clients,” said Prince. “Passionate and curious with a bias toward action, Eddie epitomizes what we need to make the work not just better, but exceptional.”
Moraga will collaborate with clients including Amazon, Icelandic Glacial, and Del Monte, as well as streaming services Netflix and Quibi. New business will be central to his efforts as Doner LA continues to build its entertainment portfolio.
“Eddie understands creativity, culture, and communication,” said Jason Gaboriau, chief creative officer at Doner LA. “I look forward to partnering with him to bring smart, disruptive thinking that puts our clients at the leading edge of innovation.”
Prior to Doner LA, Moraga served as a freelance strategist for Sid Lee, TBWAChiatDay, and 180LA. He held the role of senior strategist at MullenLowe and 72andSunny. He has created memorable campaigns for an array of household brands including Toyota, All-State, Coors Light, and Whole Foods Market. Moraga concepted the iconic anti-smoking campaign truth, which collectively won four Effie Awards.
“Lauren, Jason, and the team understand how to create accessible creativity that reaches a wide array of audiences,” Moraga said. “I look forward to building a strategy discipline at Doner LA that contributes to that vision.”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this yearโs AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckisโ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwoodโs Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
โAt the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,โ said Bob Gazzale, AFI president and CEO. โWe look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.โ
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraรญn, Maria presents a tumultuous and beautiful depiction of one of the worldโs most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More