Creative director Izik Roitman has joined Imaginary Forces (IF). With many years of experience in building heavy CGI pipelines, Roitman fills a unique space on IF’s director roster. According to Peter Frankfurt, co-founder and executive creative director, “as our pipelines evolve over the foreseeable future and as our team continues to operate remotely, adding a savvy creative leader who is looking for new ways to conceptualize work is a great fit.”
Roitman, a native of Tel Aviv, spent his early career in Israel as a Flame artist, quickly progressing to directing, integrating, and dreaming up high-end visual effects. After moving to the U.S. and becoming a creative director, Roitman had a tenure at Superfad and Mirada Studios. During that time he was behind many iconic pieces: from Katy Perry music videos and Super Bowl campaigns, to a high publicized iPhone launch.
Roitman has been freelancing at IF for eight months, directing an effervescent throw for the Pepsi Super Bowl LIV halftime show, a VFX heavy teaser for Apple TV+, and a new anthem for Epix broadcast network.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pieโs production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
โWe believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,โ said Heller. โBy blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.โ
โWorking with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,โ shared Apple Pie Tabletop in a joint statement. โWarm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.โ
โThe first thing you notice is that Apple Pie has beautiful work,โ Heller observed. โHaving worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.โ Also appealing to Heller is Apple Pie Tabletopโs brisk international... Read More