Bill Cramer, an editor known for his comedy and dialogue work who’s just as comfortable handling sports, automotive, documentary or a myriad list of other familiar advertising genres, has joined the editorial roster at LVLY, a content creation and creative studio based in New York.
Cramer comes over from Northern Lights; prior to that he had a long tenure at Crew Cuts, where he launched his career and built a strong reputation for his work on numerous ads and campaigns. Among the clients he’s worked for are ESPN, GMC, LG, Nickelodeon, Hasbro, MLB, Wendy’s and American Express.
Wendy Brovetto, LVLY EVP and managing director, said, “Bill’s a great comedy/dialogue editor, and that’s something our clients have been looking for. Once I saw the range of his work, it was an easy decision to invite him to join the LVLY team.”
Cramer said wasn’t looking to change roosts but when he and Brovetto met, a light bulb went off. “Wendy and I knew of each other for years, and I’d been following LVLY since they did their top-to-bottom rebranding,” he noted. “I knew that they’re doing everything from live action production to podcasting, VFX, design, VR and experiential, and I recognized that joining them would give me more opportunities to flex as an editor. Being at LVLY gives me the chance to take on any project, whether that’s a 30-second commercial, music video or long-form branded content piece; they’re set up to tackle any postproduction needs, no matter the scale.”
Cramer joins a joins a LVLY roster that includes Olivier Wicki, J.P. Damboragian, Geordie Anderson, Noelle Webb, Joe Siegel and Aaron & Bryan.
Cramer’s seen the industry change significantly, and believes LVLY is well-positioned to handle the new matrix of how brand content gets made. “The traditional TV spot is now ancillary to all the other content demands a client has, and so an editor–or any artist, really–has to be prepared to scale a project up at any point,” he noted. “LVLY is able to offer clients an experience that’s customized to their needs. And I was impressed with its diverse team of artists, who can be tapped at any time to enhance a project. They can make everything look better, and frankly, that makes me look good, too.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More