Bill Cramer, an editor known for his comedy and dialogue work who’s just as comfortable handling sports, automotive, documentary or a myriad list of other familiar advertising genres, has joined the editorial roster at LVLY, a content creation and creative studio based in New York.
Cramer comes over from Northern Lights; prior to that he had a long tenure at Crew Cuts, where he launched his career and built a strong reputation for his work on numerous ads and campaigns. Among the clients he’s worked for are ESPN, GMC, LG, Nickelodeon, Hasbro, MLB, Wendy’s and American Express.
Wendy Brovetto, LVLY EVP and managing director, said, “Bill’s a great comedy/dialogue editor, and that’s something our clients have been looking for. Once I saw the range of his work, it was an easy decision to invite him to join the LVLY team.”
Cramer said wasn’t looking to change roosts but when he and Brovetto met, a light bulb went off. “Wendy and I knew of each other for years, and I’d been following LVLY since they did their top-to-bottom rebranding,” he noted. “I knew that they’re doing everything from live action production to podcasting, VFX, design, VR and experiential, and I recognized that joining them would give me more opportunities to flex as an editor. Being at LVLY gives me the chance to take on any project, whether that’s a 30-second commercial, music video or long-form branded content piece; they’re set up to tackle any postproduction needs, no matter the scale.”
Cramer joins a joins a LVLY roster that includes Olivier Wicki, J.P. Damboragian, Geordie Anderson, Noelle Webb, Joe Siegel and Aaron & Bryan.
Cramer’s seen the industry change significantly, and believes LVLY is well-positioned to handle the new matrix of how brand content gets made. “The traditional TV spot is now ancillary to all the other content demands a client has, and so an editor–or any artist, really–has to be prepared to scale a project up at any point,” he noted. “LVLY is able to offer clients an experience that’s customized to their needs. And I was impressed with its diverse team of artists, who can be tapped at any time to enhance a project. They can make everything look better, and frankly, that makes me look good, too.”
