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    Rupert Cresswell joins Alkemy X as creative director

    By SHOOTUpdated:No Comments1266 Views
    NEW YORK --

    Alkemy X has hired Rupert Cresswell as creative director. He will work closely with executive producer Eve Ehrich to continue to build the company’s design and animation team, working across branded and entertainment projects.

    Cresswell comes to Alkemy X from MPC, where he spent nearly eight years as a director and creative director working on projects for clients such as Adidas, Samsung, Jaguar, Ford, Google, Sky One and Fox Searchlight. His stylized work is characterized by a meticulous eye for design and a subtle fusion of live action and visual effects to augment the everyday with fantastic elements. Cresswell’s first narrative short, Charlie Cloudhead, starring Paul Higgins and Daisy Haggard, enjoyed a successful international festival run. His work has garnered numerous awards and accolades and he has been tapped as a thought leader, speaking at industry conferences including IBC, PromaxBDA and SIGGRAPH.

    London-born Cresswell studied graphic design and illustration at the prestigious University of the Arts London, organically navigating into the advertising arena after landing his first professional gig as a runner at a SoHo post shop. He quickly immersed himself in the industry, rapidly amassing hands-on experience in the broadcast promo space working for clients such as Bloomberg, NatGeo and Sky before stepping into the role of director. He joined MPC London in 2012, helming VFX-driven spots for clients while refining his aesthetic at the intersection of design, visual effects and live action. He stepped up to a creative director role when he moved to MPC’s New York location in 2017. 

    Alkemy X maintains offices in NY, Philadelphia, L.A. and Amsterdam.

    Tags:Alkemy XRupert Cresswell



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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