Multidisciplinary production studio Hornet has promoted four staffers who collectively have worked with the company for more than 30 years.
Kristin Labriola has been promoted to head of creative development, a new role within the Hornet studio. For eight years, Labriola has operated as the development producer at Hornet, where she developed the creative strategy behind Hornet’s commercial pitch process, managed this process logistically and creatively from beginning to end, and helped with director outreach and the continued fostering of Hornet’s director roster.
Cathy Kwan has been promoted to executive producer. Kwan has been with Hornet for close to a decade. Prior to Hornet, she worked in long-form television production for children’s programming, managing relationships with animation studios and seeing to all phases of production. Her role as sr. producer at Hornet has seen her work with a number of major clients, including ongoing campaigns with Facebook. As she moves into her EP role, Kwan will bid and produce jobs along with a more concentrated emphasis on further developing Hornet’s client relationships at Hornet.
Marty Geren has been promoted to sr. producer. Geren has been with Hornet for the last 10 years, the first half of which was as a CG lead before becoming a producer. As Geren moved into his role as a producer, his extensive background in CG modeling, lighting, texturing, and rendering made him the perfect liaison between art and production at Hornet. For nine years, he has led the McDonald’s campaign with Leo Burnett London, one of Hornet’s longest relationships.
And Dez Stavracos has been promoted to sr. producer. With a strong background in 2D animation and six years as a producer at Hornet, Stavracos’ journey to sr. producer has been eclectic and interesting. After studying traditional animation at the School of Visual Arts in New York, he worked for three years as a producer for renowned animator and filmmaker Bill Plympton. Stavracos’ experience with long-form 2D animation—his first “true love”—has made him an invaluable contributor to the 2D department at Hornet. Moving forward, he will continue to produce with an added focus on nurturing and developing the 2D team.
Hornet managing partner Michael Feder said the promotions “are really about empowering a group of wonderfully talented team members who’ve been at the core of Hornet’s evolution over the years.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More