Gregory Roekens has been hired to serve in the newly created position of chief innovation officer at the Moving Picture Company (MPC). Roekens joins the company’s global sr. management team reporting into CEO Mark Benson. This appointment strengthens MPC’s continued commitment to deliver innovative creative and production to major advertisers, ad agency networks, brands, production companies, publishers and media.
Roekens previously held the title of future technology officer at Grey Europe; prior to that he was chief technology officer at AMV BBDO and Wunderman, and previously worked at IBM. Roekens is a published authority in innovation and technology and lectured at Cambridge University.
Benson cited Roekens’ “vision and expertise in the area of new and emerging technology,” describing him as “the perfect choice to lead our innovation efforts and collaborate with our award-winning talent and client portfolio.”
Roekens stated, “I look forward to developing new ways to marry our amazing creative and technological expertise with innovation. My focus will be in helping design the future of communication and user experience so that MPC can deliver any client vision to become a reality. In doing so I believe MPC will continue to be a leader in how clients and their consumers connect with emerging technology.”
