Creative editorial shop Uppercut has added London-based editor Billy Mead to its roster for his first U.S. representation. Mead joins Uppercut with over two decades of experience as an editor in London, bringing with him a subtle approach to emotive storytelling that has earned him numerous global industry accolades. Mead has worked on spots for brands including Volvo, Domino’s, Google, Intel, and YouTube.
Mead learned his craft hands-on, working under the tutelage of renowned industry creative Walter Campbell while getting his start on the agency side at AMV BBDO. He shifted to continue working with Campbell at his own agency CDD, fine-tuning his editorial skills while collaborating with some of the top directors in the world. His work for Sainsbury’s holiday short film “Christmas in a Day” called for the gargantuan task of cutting together over 300 hours of user-generated content, resulting in a touching piece that earned him a Silver British Arrows Craft Award for “Best Edit.” He currently edits and runs his own boutique editorial shop in London, tenthree, which he has successfully grown over the past 11 years to include a roster of eight editors and a range of award-winning work across commercials and music videos.
“There is a certain synergy of working with a tight-knit group of people where everyone is invested in the same goals and creative vision and celebrates each other’s successes, and that is exactly what Micah (owner/editor Scarpelli) has built at Uppercut,” notes Mead. “I’m looking forward to joining such a collaborative roster of talent to work with U.S. clients.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More