Wanda Pogue has joined VaynerMedia as chief strategy officer. In this role, Pogue will oversee strategy across the agency’s global offices in New York, Los Angeles, London and Singapore and report to CEO and co-founder Gary Vaynerchuk. Pogue was most recently chief strategy officer at Saatchi & Saatchi New York.
Pogue brings over 20 years of strategic planning and brand-building experience to her new roost. As chief strategy officer at Saatchi New York since 2014, she was instrumental in leading business-building and award-winning work across the agency’s roster of clients, including Walmart, Procter & Gamble and USAA. Prior to that, she led the strategic vision for brands such as Olay, Tide/Ariel, Head & Shoulders and Trident as global strategy director, helping to further establish these brands around the world. Her first role at Saatchi & Saatchi was as regional strategy director across both the United States and Latin America. Pogue began her career in marketing research and U.S. Hispanic and multicultural marketing.
Pogue is the latest appointment to VaynerMedia’s global leadership team, following the announcement of Rob Lenois joining the agency as chief creative officer last week.
