Creative studio Nice Shoes has added Kirsten Andersen as executive producer in its Boston office. Andersen will join Boston-based colorist Phil Choe, overseeing local and remote projects out of Boston, while continuing to grow a new hub of artists and services to better serve clients in the Boston market. She brings over two decades of experience in postproduction, most recently spending 15 years as EP/partner at Brickyard VFX. Andersen has produced major international campaigns for such top brands as Volkswagen, Budweiser, NBA, Google, Xfinity, JetBlue, and countless others.
Massachusetts-native Andersen studied Film & Television Production at NYU’s Tisch School of the Arts, discovering an inclination for postproduction early in her studies. She landed her first professional gig at Red Car New York, learning the ropes hands-on as an associate producer before making her way to the West Coast to join 525 Studios as a producer. She spent six years at the post shop, before joining Brickyard VFX as EP. There she spent time growing teams in both its Los Angeles and Boston locations, while fostering long term relationships with global agency and brand clients.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More