The Mobile Marketing Association (MMA) has appointed new marketing industry leaders, including the CMOs of American Family Insurance, General Mills, General Motors, GlaxoSmithKline, Hershey, Hertz, hims & hers, Hyundai, Pepsi, Stitch Fix, Visa, and Walmart, to its global board of directors. The appointments cap the non-profit MMA’s five-year transformation into the leading global think tank, community and advocate for the advancement of marketing–the only marketing industry association to bring together senior leaders from all aspects of the industry.
The MMA has spent over $6 million in just the last few years to better understand the science of marketing and to define modern marketing as well as create brand new knowledge for pioneering marketers to accelerate their innovation and build enduring business growth. This focus is on helping MMA members become even more effective modern marketers.
“MMA gives us a level of insight, knowledge and industry-wide collaboration we don’t get anywhere else – that’s why so many top marketers are joining the board,” said Karin Timpone, MMA global chair, and global marketing officer, Marriott International. “By bringing this group together, we accelerate innovation in the marketing industry, ultimately leading to business growth and stronger customer engagement.”
Over the past three years, MMA has demonstrated this leadership on critical industry issues with the launch of the Marketing Attribution Think Tank (MATT) to support next generation measurement as well as a Marketing Org Structure Think Tank (MOSTT) to re-envision the modern marketing organization. In addition, MMA has challenged the notion of time as an audience benchmark through the first neuroscience study of how the brain reacts to advertising in mobile and desktop environments; produces more than 20 marketer conferences annually around the world including the globally recognized SMARTIES Awards; developed the first Business Impact Index which ranks companies driving the highest level of business impact through their marketing campaigns; and led initiatives to counter marketing fraud (Future of Mobile Fraud) and development of leading thinking around Brand Safety (SAVE).
As a board, the CMOs work with the senior most counterparts from the largest and most innovative marketing technology and media companies that are collectively redefining how marketing is created, delivered and measured.
“We now have over two-dozen of the world’s pioneering marketers along with martech and adtech leaders on the MMA global board who are collaboratively working to change media and marketing for the greater good,” said Greg Stuart, CEO, MMA. “With this unique and diverse structure of senior leaders across the marketing ecosystem, MMA is not only setting the standard for a new model of trade group but with our unique ability to marshal collective insight and influence to change the practice of marketing, we will also restore the ‘stature and gravitas’ into the office of the CMO.”
Elected by the MMA’s global membership, new board members will serve a two-year term beginning immediately. The new global board members and existing global board members include:
New Global Board Members
Jodi Allen, Executive Vice President and Chief Marketing Officer, Hertz
Janet Balis, Global Media & Entertainment Advisory Services Leader, EY
Jill Baskin, Chief Marketing Officer, The Hershey Company
Lynne Biggar, Chief Marketing & Communications Officer, Visa
Gerry D’Angelo, Global Media Director, P&G
Dean Evans, Chief Marketing Officer, Hyundai Motor America
Rita Ferro, President, Advertising Sales, Direct-to-Consumer and International, The Walt Disney Company
Deirdre Findlay, Chief Marketing Officer, Stitch Fix
Jeremi Gorman, Chief Business Officer, Snap Inc.
Amardeep Kahlon, Chief Marketing Officer, GlaxoSmithKline
Greg Lyons, SVP, Chief Marketing Officer, PepsiCo Beverages North America
Joanna Lu, VP, Marketing and Communications, Greater China and Korea, The Coca-Cola Company
Barbara Messing, Senior Vice President and Chief Marketing Officer, Walmart U.S.
Ivan Pollard, Global Chief Marketing Officer, General Mills
Deborah Wahl, Global Chief Marketing Officer, General Motors
Melissa Waters, Chief Marketing Officer, hims & hers
Telisa Yancy, Chief Operating Officer, American Family Insurance
Re-elected Board Members
Suzy Deering, Chief Marketing Officer, eBay Inc.
Matt Derella, Global Vice President, Customers, Twitter
Ayesha Gilarde, Chief Marketing Officer, Match
Marie Gulin-Merle, PVH Chief Digital Officer, Chief Marketing Officer, Calvin Klein
Peter McGuinness, President, Chobani
Existing Board Members whose terms were not up for re-election:
Board Chair: Karin Timpone, Global Marketing Officer, Marriott International
Deren Baker, CEO, Jumpshot
Cameron Clayton, CEO and General Manager, IBM Watson Advertising
Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
Greg Glenday, CEO, Lightbox
Jay Jaffin, Chief Marketing Officer, Verizon Connect
Kellyn Kenny, Global Chief Marketing Officer, Hilton Worldwide
Jeff Lucas, Vice President of North American Sales & Global Client Solutions, Verizon Media
Charles Manning, President & CEO, Kochava
Jack Philbin, Co-Founder & CEO, Vibes
Allan Thygesen, President, Americas, Google
Antonio Tomarchio, CEO & Founder, Cuebiq
John Trimble, Chief Revenue Officer, Pandora Media, LLC
Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal
Treasurer: Stephen McCarthy, CFO/COO, GroundTruth
Chair Emeritus: John Costello, Former President, Global Marketing & Innovation, Dunkin’
Chair Emeritus: Luis Di Como, Executive Vice President, Global Media, Unilever PLC
Chair Emeritus: Sanjay Gupta, Chief Customer Officer, TIAA
MMA Regional Board Representatives to Global Board:
North America: Lou Paskalis, SVP; Enterprise Media Executive, Bank of America LATAM: Alberto “Banano” Pardo, Founder & CEO, Adsmovil
LATAM: Gustavo Aguiar, CDO, Johnson & Johnson
APAC: David Porter, VP, Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia, Unilever
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More