Troika Mission Group (OTC: MTWO), a global branding and communications company, has hired Emmy Award-nominated designer Joshua Lynne as a creative director. He begins work immediately out of the company’s Los Angeles office, reporting to Troika founder and president Dan Pappalardo.
Lynne brings more than 20 years of experience on both the brand and the agency side of the industry. He has held positions at leading design agencies including Trollbäck + Company and loyalkaspar, where he has worked with many top entertainment, sports, and consumer brands, including AMC Networks, BBC, CBS, FOX Sports, NBC Sports Group, and NFL Network. His portfolio includes the NBC 2016 Rio Olympics logo, the BBC Brit worldwide launch creative, the Weather Channel redesign, and the logo for CBS Broadcasting’s The Late Late Show with James Corden.
On the brand side, he served as the global creative director for three international audio brands: House of Marley, Sol Republic and Jam Audio. He oversaw all domestic and international creative direction, brand positioning, messaging, marketing, and creative assets.
He holds a BFA in Communication Design from Pratt Institute.
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More