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    Warren Marenco Chase named Firewood COO

    By SHOOTUpdated:No Comments1134 Views
    SAN FRANCISCO --

    Digital marketing agency Firewood has brought on Warren Marenco Chase as its first chief operating officer to support continued growth across its seven offices. The new hire speaks to the direction Firewood continues to pursue in disrupting the traditional agency model by focusing on partnerships and building in-house teams to support clients globally.

    Chase most recently served as COO at Verizon’s in-house creative agency “140” and brings more than 20 years of experience running agency operations in all areas of creative, digital, and media communications. He previously served as EVP, global director at Wunderman San Francisco. Chase also served as global director at BBDO New York and held CEO positions at various BBDO/OMD offices in Latin America.

    Firewood will leverage Chase’s unique background across both the traditional and in-house agency space to push Firewood’s evolving model beyond its current state.  

    “Having been on both sides of the fence and in multiple international markets, I can attest that Firewood’s unique model and approach is a disruptive solution for brands’ ever-evolving, real-time marketing needs,” said Chase. “The company leverages the strength of deep partnerships with clients to deliver amazing creative solutions fast and at scale.” 

    “Warren understands the importance of our culture and values, and his significant experience is a perfect fit for our next stage of growth,” said Juan Zambrano, co-founder of Firewood. “His leadership will also play a key role as we aggressively expand in the New York and Latin American markets.”

    Tags:FirewoodWarren Marenco Chase



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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