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    M&C Saatchi aeiou appoints Chenghua Yang as its China CEO

    By SHOOTUpdated:No Comments1056 Views
    SHANGHAI --

    M&C Saatchi aeiou has appointed Chenghua (CH) Yang as its CEO in China. The multi award-winning industry veteran until recently served as the CEO of Publicis Shanghai and Guangzhou for close to 12 years.

    At M&C Saatchi aeiou, Yang will work closely with agency founders Michael Liu and Tony Liu.

    Moray MacLennan CEO, M&C Saatchi Worldwide said “The appointment of CH to be our CEO of our China operation reflects our ambitions for the future in this key market. CH not only has a deep understanding of the Chinese communication landscape, but importantly, combines this with an entrepreneurial spirit.“

    Yang’s illustrious career spanning nearly three decades started with Ogilvy & Mather in 1987 in Taiwan, where he worked as copywriter. He then was with firms like JWT, D’Arcy and Dentsu, before moving to Publicis Shanghai as the business director in 2002, managing clients like China Mobile, Cadbury’s, Yili milk powder and San Miguel.

    In 2007, Yang was appointed as the general manager of Shanghai operations and in 2010, promoted to the managing director’s position while adding Guangzhou office to his remit. In 2012, Yang took on the CEO responsibilities and managed the full scope of agency operations, growing the team from 60 in 2007 to 200 in 2018, and the agency portfolio to more than 40 clients.

    Stated Yang: “The communication business of the future will belong to agencies like M&C Saatchi, which are smaller, faster, agile and understand clients’ business nature; at the same time, respect the value of brand and creativity.”

    Yang will be based in M&C Saatchi aeiou’s Shanghai office.

    Tags:Chengua YangM&C Saatchi aeiou



    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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