Brand Innovators has appointed Gavin O’Hara as chief creative officer. He had spent almost 14 years with Lenovo as global social creative lead, pioneering the tech giant’s editorial identity and launching its Brand Newsroom.
“Gavin’s unique voice and approach to creativity made him the failsafe choice for CCO, as we look to transform our website into an attractive destination for stories about brand marketing and the people who love, live and breathe it,” said Marc Sternberg, co-founder and CEO of Brand Innovators.
While at Lenovo, O’Hara told brand stories from a unique perspective–stories about geriatric gamers, Ugandan skaters and more–that stressed the importance of community and fan voices, not to mention putting people before products. Prior to Lenovo, Gavin served as a marketing communications writer for IBM as well as a freelance music and sports journalist from his home base of Durham, North Carolina.
In addition to his editorial work, O’Hara will help sharpen Brand Innovators’ social media voice and host select summit events.
“I’m excited to bring a journalist’s eye to Brand Innovators’ channels and to help develop and grow an already incredible platform so we can keep pace with an ever-growing and ever-changing industry,” said O’Hara. “I hope to bring our community of actual brand innovators closer together through the storytelling we do.”
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More