Production manager and CG supervisor François Hogue joined SHED Montreal in January 2019, where he took the lead on spearheading a new pipeline solution. Hogue selected Shotgun initially for production management, budgeting and review, having previously implemented the solution successfully at his former company Moment Factory.
Prior to integrating Shotgun, SHED had no central database for storing information on frame count, shots, dailies or review notes, and communication bottlenecks among artists and supervisors often bogged down SHED’s workflows. “Information for a particular project might be in 10 different places, and verbal comments and notes taken during a review session might be lost altogether,” noted SHED pipeline developer Thibault Houdon, “By reengineering our pipeline with Shotgun, we now have a central location to store and share everything, increasing the team’s productivity and eliminating any communication difficulties by streamlining review.”
SHED utilized this for a national Bud Light Flavors ad campaign which entailed creating nearly 40 different deliverables for broadcast, web, social and print.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More