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    Newhouse Films Signs Director Pat Solomon

    By SHOOT StaffUpdated:No Comments1448 Views

    By Robert Goldrich

    LOS ANGELES --

    Director Pat Solomon has joined newhouse films, a satellite division of Crossroads Films, bicoastal and Chicago. Already at newhouse–which is under the aegis of executive producer Heidi Nolting–Solomon has directed a Yamaha Raptor 700R ATV spot, “Try and Keep Up,” for Marshall Advertising & Design, Costa Mesa, Calif.

    Solomon made his first directorial mark years back in extreme sports films, spanning snowboarding in Totally Board, motocross in the groundbreaking Crusty Demons of Dirt, and other sports including skateboarding, surfing and mountain biking. He has worked extensively for MTV Sports.

    In 1997, Solomon and executive producer Peter Abraham formed Fusion Films, Santa Monica. There, Solomon made the transition to spots, helming campaigns for such clients as Honda, adidas, Ford, Toyota and ESPN. Over the years, he also diversified into non-sports-related commercialmaking for the likes of Citibank, Target, BASF and Panama Tourism, among others.

    Solomon has experimented with varied cranes, camera heads and camera cars, and does his own helicopter work. He has also developed a unique technique for shooting cars. Essentially strapping himself to the front or rear of a specially modified truck, quad runner or snowmobile, he uses a Steadicam or hand-held camera in order to get within inches of the vehicle being lensed.

    Solomon joins a newhouse directorial roster that consists of Gregory Maya and Steven Ramser.

    The company’s sales force is comprised of Stacey Altman of Stacey & Co. on the West Coast, Helen O’Brien and Janice Harryman in the Midwest, and Maria Stenz of Stenz & Co. on the East Coast.

    Category:News



    “Red One” Tops Weekend Box Office With $34.1 Million

    Sunday, November 17, 2024

    Moviegoers were not exactly feeling the Christmas spirit this weekend, or at least what "Red One" was offering. The big budget, star-driven action comedy with Dwayne Johnson and Chris Evans sold $34.1 million in tickets in its first weekend in theaters, according to studio estimates Sunday. It easily topped a box office populated mostly by holdovers.

    For traditional studios, a $34.1 million debut against a $200 million+ production budget would be a clear indication of a flop. Some even peg the budget closer to $250 million. But "Red One" is an Amazon MGM Studios release and they have the luxury of playing the long game, accounting not only for global box office where Johnson tentpoles often overperform, but its life on Prime Video for years to come.

    "Red One," in which Johnson plays Santa's bodyguard, was also originally built to go straight-to-streaming. There's a narrative that the theatrical earnings are not only just a bonus, but that it's an additive gesture towards struggling theaters looking for a consistent stream of new films. The first major studio holiday release since 2018, "Red One" opened on 4,032 screens, including IMAX and other large formats, on an otherwise quiet weekend for major releases.

    Warner Bros. is handling the overseas release, where it has made an estimated $50 million in two weekends from 75 territories and 14,783 screens.

    Still, it's certainly not a theatrical hit in North America. Even "Joker: Folie à Deux" made slightly more in its first weekend. "Red One," directed by Jake Kasdan and produced by Johnson's Seven Bucks, was roundly rejected by critics, with a dismal 33% Rotten Tomatoes score. Jake Coyle, in his review for The Associated Press, wrote that it "feels like an unwanted high-priced Christmas... Read More

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