AC mcgarrybowen–a Mexico City agency headed by Sebastian Arrechedera, Juan Claverol and Miquel Daura–has named Gabriel Vázquez as its new creative VP.
Vázquez began his career as a creative executive at Young & Rubicam where he developed a memorable Argentine diaper commercial for the Mimito brand (Kimberly Clark), as well as winning Energizer’s first Clio Award in Argentina with his “Prófugo” spot. He moved on to VegaOlmosPonce as creative director and produced advertising campaigns throughout Latin America for brands such as La Nación, Skip, Axe, and Rexona. He won the agency’s first Cannes Gold Lion with the Metamorfosis commercial for Axe. Next at DDB, he picked up a Grand Prix for Energizer from the Argentine Creative Circle. He moved to Ogilvy & Mather where he led the creative department and developed “Toma lo bueno de Coca Cola,” which started out as a campaign for the Mexico market, but due to its immediate success went global. He created Sprite’s iconic “Las cosas como son” campaign, which established a concept still used by the brand today. After working for a time at SCPF, WPP’s Spanish agency, Vázquez went on to become JWT’s general creative director for projects in Latin America and Brazil. Three years ago, he made the move to JWT Mexico as creative VP.
More Than A Game: Bringing Sincere Representation Of The Shawnee Tribe To Civilization 7
Shawnee Tribe Chief Ben Barnes grew up playing video games, including "probably hundreds of hours" colonizing a distant planet in the 1999 title Sid Meier's Alpha Centauri.
So when that same game studio, Firaxis, approached the tribal nation a quarter-century later with a proposal to make a playable character out of their famous leader Tecumseh in the upcoming game Civilization 7, Barnes felt a rush of excitement.
"I was like, 'This can't be true,'" Barnes said. "Do they want us to participate in the next version of Civilization?"
Beloved by tens of millions of gamers since its 1991 debut, Meier's Civilization series sparked a new genre of empire-building games that simulated the real world while also diverging into imaginary twists. It has captivated nerdy fans like Elon Musk, Mark Zuckerberg and a young Barnes with its intricate and addictive gameplay and rich historical context.
Choosing among leaders that can range from Cleopatra to Mahatma Gandhi, players build a civilization from its first settlement to a sprawling network of cities, negotiate with or conquer neighbors, and develop trade, science, religion and the arts. Circana, which tracks U.S. game sales, says it's the bestselling strategy video game franchise of all time.
But things have changed since the early days of Civilization. Of course, video game technology has advanced, but so too has society's understanding of cultural appropriation and the importance of accurate historical framing.
Firaxis dropped plans to add a historical Pueblo leader in 2010 after tribal leaders objected. The game incorporated a Cree leader in 2018 but faced public criticism in Canada after its release.
Developers knew that to properly represent the Shawnee leader, they would... Read More