Ignacio Ferioli and Joaquín Cubria will join indie agency GUT as chief creative officers and partners, responsible for driving the creative output of the agency across its three offices in Miami, São Paulo, and Buenos Aires.
Ferioli and Cubria have been bringing creative ideas from Buenos Aires to the rest of the world for more than 20 years. Between the two they’ve won more than 60 Cannes Lions including a Grand Prix for Good, and the First D&AD Impact Pencil for Latin America, as well as several Yellows. They were previously co-CCOs at DAVID Buenos Aires prior to joining GUT, collaborating on global campaigns for Coca-Cola, Budweiser’s 2019 Super Bowl spot and the Volkswagen pitch that resulted in WPP winning the business for the U.S., Canada and Mexico. T
he duo joined DAVID Buenos Aires in 2012 as ECDs, and under their leadership the office boosted the growth of the DAVID network. By 2016 it entered the Top 5 of the Cannes agency ranking thanks to “ManBoobs,” the most awarded idea in the festival that year. The campaign led to a widespread heated debate around social media censorship and was translated in more than 20 languages. In their seven years at DAVID they helped drive local and global work for clients like Burger King, Coca-Cola, Unilever, AB InBev and Noblex, an Argentinean electronics brand for which they created the successful “All-In Promo” that earned them a Gold Lion in 2018 and a Gold Effectiveness Lion this past June.
GUT has a team of 50 across its three offices, with a roster of clients including Tim Hortons, Domino’s Pizza, Mercado Libre, Netflix, and Nestlé. GUT will also announce new global brands soon.
Steve McQueen Shows Wartime London Through A Child’s Eyes In “Blitz”
It was a single photograph that started Oscar-winning filmmaker Steve McQueen on the journey to make "Blitz." As a Londoner, the German bombing raids on the city during World War II are never all that far from his mind. Reminders of it are everywhere. But the spark of inspiration came from an image of a small boy on a train platform with a large suitcase. Stories inspired by the evacuation are not rare, but this child was Black. Who was he, McQueen wondered, and what was his story? The film, in theaters Friday and streaming on Apple TV+ on Nov. 22, tells the tale of George, a 9-year-old biracial child in East London whose life with his mother, Rita ( Saoirse Ronan ), and grandfather is upended by the war. Like many children at the time, he's put on a train to the countryside for his safety. But he hops off and starts a long, dangerous journey back to his mom, encountering all sorts of people and situations that paint a revelatory and emotional picture of that moment. SEARCHING FOR GEORGE AND FINDING A STAR When McQueen finished the screenplay, he thought to himself: "Not bad." Then he started to worry: Does George exist? Is there a person out there who can play this role? Through an open casting call they found Elliott Heffernan, a 9-year-old living just outside of London whose only experience was a school play. He was the genie in "Aladdin." "There was a stillness about him, a real silent movie star quality," McQueen said. "You wanted to know what he was thinking, and you leant in. That's a movie star quality: A presence in his absence." Elliott is now 11. When he was cast, he'd not yet heard about the evacuation and imagined that a film set would be made up of "about 100 people." But he soon found his footing, cycling in and out of... Read More