Editor Nick Rondeau has come aboard the roster of Work Editorial. Based in the Los Angeles office working alongside partners Stewart Reeves and Neil Smith, Rondeau will be represented globally.
Rondeau had a 10-year stay at Arcade Edit, working across the board on high profile brands Apple, Nike, Beats, Adidas, Chipotle and Porsche with agencies such as Goodby Silverstein & Partners, BBH New York and David&Goliath.
Rondeau is also widely noted for his music video work with prominent artists The Weeknd, Vince Staples, Jay-Z, Rae Sremmurd, Skrillex, Meek Mills, Kanye West and James Vincent McMorrow. Rondeau’s work on “Starboy” for The Weeknd featuring Daft Punk and directed by frequent collaborator Grant Singer of Anonymous Content won Best Video at the 2016 MTV Europe Music Awards and has garnered over 1.5 billion views. Working on Jay-Z’s “Picasso Baby: A Performance Art Film” with director Mark Romanek also received a nomination for Best Music Video at the 56th Grammy Awards. Rondeau’s passion also extends itself to composing ambitious live visuals for numerous artists on tour.
Marlo Baird, EP at Work Editorial, Los Angeles, said, “Nick wears his commitment to the craft and his work ethic on his sleeve and it shows. Bold, rhythmic and confident, the way he embraces sound is singular; it almost feels like jazz. Putting the director’s vision first whilst completely supporting the agency–all these qualities make Nick a perfect fit on our roster.”
Rondeau reflects on the path that led him to this point as a fresh intern compiling reels for broadcast producers at Goodby Silverstein & Partners. It was a fast track education into the most clever campaigns of the day and most prolific directors.
“A boutique, London based company named Work Editorial continuously cropped up. I honestly fell in love with (editors) Bill Smedley, Neil Smith and Rich Orrick back then, stacking reels in that basement. It’s so crazy to me that I am working with them now.”
Orrick, Smedley, Smith and managing director Jane Dilworth are the original founding partners of Work Editorial which opened in London and 2006, and then extended its reach to the U.S. with offices in New York and L.A.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More