Anonymous Content has opened a London commercial production office and appointed Tor Fitzwilliams as its managing director and executive producer. The outpost will offer the UK access to Anonymous’ talent pool which includes such sought-after directors as Alejandro G. Iñárritu, Alfonso Cuarón, Armando Bo, Autumn de Wilde, Brett Morgen, Cara Stricker, Chris Sargent, Daniel Kaufman, Dee Rees, Grant Singer, John X. Carey, Johnny Green, Malcolm Venville, Mark Romanek, Pantera, and Tim Godsall.
Fitzwilliams brings 15 years of production experience, having worked across sales, strategy and talent management with leading filmmakers and creative agencies globally. She began her career at production company Blink, where she spent five years working with some of the U.K.’s most prolific directors and on some of advertising’s most iconic work. She then joined Smuggler London as head of sales, before moving to Smuggler New York to head up their East Coast sales. In 2015, Fitzwilliams returned to London as executive producer at Stink Films. She has also served on many juries, including Film Craft at Cannes Lions and, most recently, last year’s Film Craft jury for Creative Circle.
Eric Stern, Anonymous Content partner and managing director, cited Fitzwilliams’ “myriad experience” as making her “the perfect person to be leading this office and our commercial partnerships in the U.K.”
Fitzwilliams is enthused about opening the London office, sharing, “No other production company has proven how to bridge the gap between the commercial and entertainment world better than Anonymous Content. They have world-class talent on their books, which is accessible to all agencies and brands.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More