Rosie McGuire has been promoted to executive creative director at VMLY&R. She will report to Jason Xenopoulos, chief creative officer and continue to be based in the agency’s Cincinnati office.
As Cincinnati creative lead, McGuire has played a key role in the agency, inspiring creatives teams to drive award-winning work and excellence in the consumer experience and ecommerce space. Additionally, McGuire, supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.
McGuire joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.
McGuire’s expertise in advertising creative has been recognized by numerous international and local advertising award panels. She’s received recognition at Cannes Lions, The Webby’s, One Show and the Clios.
In a career spanning 15 years, McGuire has spent time working across a number of global brands such as, Charmin, Pringles, Bounty, Lincoln and Kroger. She balances her professional life with being a mom of three young children and a passion for photography.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this โ and those many "Babadook" memes โ unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables โ "Bah-Bah-Doooook" โ an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More