L.A.-based AR studio ARwall has expanded with the addition of sr.-level talent and entertainment industry advisors well known for their expertise in design, engineering, and XR. Their growing personnel roster boasts a board of production industry vets and experts, including Digital Domain EP for VR, AR and interactive John Canning, ITV Alliance CEO Allison Dollar and General Immersive CEO/founder Raymond Mosco. ARwall’s cumulative new talent has helped pave the way for companies including Apple, Facebook, Oculus, Microsoft Hololens, Survios, Disney Studios Technology Group and Microsoft TV.
Mosco is a veteran of Silicon Valley and Hollywood, focusing on how immersive technology will shape the future of storytelling. Mosco has held notable positions at Apple, Facebook, and Oculus. In 2014 he traveled the world providing over 1M initial impressions with the Oculus Rift. Since then he has guided startups and deployed immersive technology for organizations including TED, GE, Sundance, and Hulu. Mosco brings his lead generation know-how to ARwall, using his abundant knowledge in immersive tech and startup business savvy to continue to promote the company for the most influential audiences and potential clients.
Among the staffers coming aboard ARwall is UI/UX director Stephan Dube who’s worked in software technology and video games for over 20 years, and most recently with Survios, designing interfaces for VR and console titles and mobile applications. His credits include Archangel, Werewolves Within, DC Universe Online, World of Tanks, Splinter Cell Blacklist, and Defiance.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More