Music company Score a Score (SAS) has expanded to New York City. With headquarters in Los Angeles and a satellite team in Boston, NYC will serve as the company’s third U.S. office. SAS more than doubled NYC revenues in 2018, and sees even more potential for exponential growth in 2019 for the Big Apple market.
SAS NY will be spearheaded by Brady Willis, who joins as creative manager and business development. Prior to this, Willis served as sr. director, commercial licensing at Premier Music Group/Downtown Records where she worked on campaigns for brands such as Apple Watch (feat. Electric Guest), Starbucks (feat. Tkay Maidza) and Nike (feat. White Denim). Willis also previously worked at Zync Music as creative, licensing and publishing manager.
Score a Score was founded in 2010 by Jordan Passman and offers strategic, simplified solutions for original music, licensing and music supervision. The company has won multiple industry awards including Cannes Lions, Clios and D&AD Pencils. Its work includes: branded campaigns for Google, Microsoft, Verizon, Coca-Cola, Taco Bell, Volkswagen, Gap, and Allstate; trailers for such films as Incredibles 2, Venom, Daredevil, and Girl In the Spider’s Web; and music supervision for Chef’s Table (Netflix), Best Shot (YouTube Premium), The Price of Free (Participant Media, winner of Best Documentary at Sundance 2018), and upcoming series for Amazon, Netflix, and TBS.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More