Shotoku USA, the North American operation of Shotoku Broadcast Systems–an international manufacturer of advanced camera support products–is returning to the NAB Show NY. The manufacturer will showcase its range of robotic pan/tilt heads and height drives at the show in Booth N743.
Shotoku USA’s robotic support specialist Matt Servis will be on hand to demonstrate some of the most popular pan and tilt heads from the company’s full range of robotically controlled configurations, as well as discuss any aspect of the system, from initial design and specification through installation, commissioning and U.S.-based after sales service.
Shotoku’s robotic pan/tilt head series will be represented by the TG-18 that combines high-accuracy, smooth movement, silent operation and high payload with a full manual override capability. The TG-18 will be joined by the small, lightweight TG-27 head, ideal for parliaments, legislatures and small TV studios.
The company will also show its height drive capabilities via the cost-effective Ti-11 fully integrated elevating column for robotic applications such as weather studios, news-desks and other open-area camera positions where manual operation is not a primary requirement.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More