Blackmagic Design has joined the new Netflix Post Technology Alliance. Additionally, Blackmagic’s professional editing, visual effects, motion graphics, color correction and audio post production DaVinci Resolve software was chosen for three of the alliance’s four technology categories: “Color Grading,” “Editorial” and “IMF & Media Encoding.” Furthermore Blackmagic Design’s URSA Mini 4.6K and URSA Mini Pro were also chosen in the alliance’s “Camera” category.
The Post Technology Alliance is a program for manufacturers of products that generate or manage any kind of sound data, image data, or metadata from production through post. The alliance is aimed at bringing together industry leaders committed to work closely with Netflix to innovate production workflows and support creatives globally.
To earn the ability to use the Post Technology Alliance certified logo, products must comply with current Netflix delivery specifications, and commit to future technical innovation and timely problem resolution. By being chosen by Netflix for alliance categories, filmmakers are assured the products meet a very high mark of quality, service and support.
DaVinci Resolve is used by post professionals all over the world, and has already been used for a huge number of films and TV programs shown on Netflix, including a number of hit Netflix originals such as “Daredevil,” “She’s Gotta Have It” and ”The Ranch.”
“Professionals creating films and episodic shows for Netflix have to focus on creativity, quality and being able to launch globally in multiple formats. So having a post process that is efficient, easy to use and always improving is essential. We are honored Netflix sees that DaVinci Resolve brings that in each of the software categories of the Post Technology Alliance,” said Grant Petty, CEO, Blackmagic Design.
“At Netflix, empowering our creative partners is incredibly important, and the Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, director of post partnerships & integrations at Netflix. “Products that bear the logo are committed to better interoperability and faster innovation cycles, which will allow artists to focus their energy on what matters most—the storytelling.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More