Lawmakers Push For Topic To Be Discussed In Trade Context.
By MILLIE TAKAKI
Eight U.S. congressmen have initiated a campaign to get U.S. Trade Representative Charlene Barshefsky to raise the issue of runway production at the World Trade Organization (WTO) talks which will begin next month (Nov. 30-Dec. 3) in Seattle. The move is in line with an earlier-reported push to get a U.S. House Ways and Means Committee panel to recommend that the U.S.’ loss of filming to foreign countries be put on the WTO agenda (SHOOT, 9/17, p. 1).
Congressmen Xavier Becerra (D-Calif.), Mark Foley (R-Fla.) and Jerry Weller (R-Ill.) have been involved in both efforts, lobbying House Ways and Means members as well as being three of the eight congressional representatives to sign and circulate a "Dear Colleague" letter that at press time was seeking additional legislator signatures before being presented to Barshefsky. The other five congressmen who authored and signed the correspondence were Reps. Howard Berman (D-Calif.), Gary Condit (D-Calif.), David Dreier (R-Calif.), Robert T. Matsui (D-Calif.) and Howard McKeon (R-Calif.).
This coalition of congressmen contended that runaway production should be considered in a balance-of-trade context. In their letter, they accused Canada of practicing "protectionism" by maintaining "trade barriers" that limit airtime for U.S. TV shows on Canadian outlets while at the same time offering tax and employment incentives "to lure jobs in the movie and television industry away from the U.S."
The letter claimed that this is contrary to the "free and fair" global trade policies the U.S. has consistently advocated. Furthermore, the eight congressmen wrote that runaway production merits discussion at the WTO meeting in that film and television production are central to the economic prosperity of the U.S.
Canadian officials have defended their incentive packages to attract filming as legitimate means of generating economic growth, and have claimed that the extent of runaway production from the U.S. to Canada is not nearly as much as the $10.3 billion impact (for calendar year ’98) reported in a Directors Guild of America- and Screen Actors Guild-commissioned independent study (SHOOT, 7/9, p. 1). Canada has contended that the overriding economic factor drawing American biz to the Great White North is the current favorable exchange rate on the U.S. dollar.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More