Global creative technology company Splash Worldwide has hired marketing veteran Audra Brown as client services director. Based in Splash’s Portland office, Brown will drive all client engagement and project management functions for North America as well as oversee operations in the Portland location.
“Audra brings an impressive trifecta of integrated expertise, a thorough understanding of the digital and social landscapes, and broad connections to both the agency and the brand spheres,” said Erik Semmelhack, chief revenue officer, Splash Worldwide. “She strengthens Splash’s presence in North America, and will be a valuable asset in strategically growing our business and bolstering our client engagement initiatives.”
With 20 years of experience in developing and executing marketing strategy and communications programs for clients across retail, tech, manufacturing, and service sectors, Brown has worked with leading brands including Subway Restaurants, Intel, HP, Dell, CLIF Bar, CenturyLink, Daimler, and many more to drive growth and create memorable brand interactions for customers. She joins Splash Worldwide from Portland agency CMD, where she worked for the past eight years, most recently serving as group account director. Previously, Brown spent 12 years at HMH Agency, running a variety of consumer and B2B accounts.
“Splash has a very well defined set of services and offers proven expertise in key areas, which to me is very refreshing in today’s trend toward overextension,” shared Brown. “Splash’s client roster and track record–not only with creative and production services but also with its robust technology offering for asset management and distribution–really proves the value and effectiveness of what we bring to the table.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More