Reach Agency, a first-mover social video and content maker, has hired Corbett Trubey as sr. creative lead and Lauren Davies as brand manager. They will be responsible for all creative and branding initiatives, respectively, across the agency’s client list, including Nestle, Clorox and Hallmark.
Trubey’s career began at Bay Area shops EVB and Heat before joining Publicis in Seattle to work on T-Mobile. While there, he crafted some of their first social campaigns that utilized streaming concerts and UGC to attract Millennial audiences. He then joined R/GA’s newly opened LA office, where he worked on Beats. The team won a Cannes Lion for the massive integrated campaign. Moving on to Edelman, he helped build their LA creative team while leading episodic video projects for Disney and Mortal Kombat, the latter winning an Addy. He also led social and digital projects for Warner Brothers, Starz, and Activision that included Instagram takeovers, and dynamic Tumblr pages.
Davies comes to Reach from Fullscreen, where as creative producer she led day-to-day creative and functional operations for brands such as Mary Kay, Timberland, Guess?, Inc. and Smashbox Cosmetics. Before Fullscreen she worked in the fashion industry as digital marketing manager at Wildfox, a Los Angeles-based women’s label, where she helped reach new markets by creating and managing social and digital campaigns with retailers and partnering brands such as DASH, Frank Body, Barbie, Revolve Clothing, Nordstrom, and Bloomingdales. Prior to that she was the social media project coordinator at Guess?, where she organized and implemented social media efforts for major initiatives, including partnerships with Style Haul, Elin Kling for Marciano, and Tiesto.
“This is a win win for us,” said Gabe Gordon, founding partner of Reach. “Corbett and Lauren are experienced marketers who have worked on some of the biggest brands in the business with some of the most influential agencies and content producers in the industry. They’ll help Reach as we expand our service offering to clients.”
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More