Continuing to extend its reach to markets across the country, Sound Lounge has partnered with Atlanta’s Mad Hat Creative to bring Sound Lounge Everywhere™ to the Southeast. The remote collaboration service will allow advertising, broadcast and corporate clients in Atlanta and neighboring states to work with Sound Lounge sound editors, designers and mixers in New York in real-time and share high-quality audio and video. Clients gain access to world-class sound talent, while saving time, travel and production costs.
Having previously launched Sound Lounge Everywhere at sites in Boston and Boulder, Colorado, Sound Lounge spent months looking for an appropriate location in the burgeoning Southeast media market. “We’re very excited to be in Atlanta, which is the hub for advertising and broadcast production in the region,” said Sound Lounge head of production Liana Rosenberg. “In Mad Hat Creative, we found our perfect partner. Their production and postproduction offerings complement our sound services. Plus, they are an artist-owned company, as we are, and share our positive, creative energy.”
A suite dedicated to sound work has been set up at Mad Hat’s offices, equipped with Bowers & Wilkins speakers and other leading-edge gear to ensure accurate playback of music and sound. Proprietary Sound Lounge Everywhere hardware and software facilitate real-time streaming of high-quality video and uncompressed, multi-channel audio between the two locations with virtually no latency. Web cameras and talkback modules support two-way communication.
For Mad Hat Creative, Sound Lounge Everywhere rounds out an offering that includes video production, editorial, visual effects, motion graphics, color correction and post services. “Our status as a turnkey production and postproduction company makes us unique in the market,” said Mad Hat Creative’s managing partner Jonathan Hayes. “Integrating Sound Lounge Everywhere into our model is icing on the cake and fits our ideology of providing a seamless experience from start to finish.”
Eileen Fishman, the company’s VP of operations and finance, expects both parties to benefit. “Our agency, broadcast and corporate clients are very interested in taking advantage of this new service,” she said. Mad Hat Creative’s clients include, among others, broadcasters CNN, Discovery Channel, TBS and A&E Networks and advertisers Costco, The Home Depot, Foot Locker and Hotels.com.
To help manage the new service, Sound Lounge has promoted Becca Falborn to sr. producer. Falborn, who joined the studio as a producer in 2017, will coordinate sound sessions between the two sites. She will also assist Rosenberg in overseeing local sound production, and serve as the studio’s social coordinator. A graduate of Manhattan College, Falborn has a background in business affairs, client services and marketing, including posts with the post house Nice Shoes and the marketing agency Hogarth Worldwide.
