Dan Yessian, award-winning musician, composer and founder of the music, sound design and soundscapes production company Yessian which started in Farmington Hills, Mich., was inducted into the Adcraft Hall of Fame last month at The Madison Building in Detroit. Yessian was recognized for his remarkable career, spanning almost 50 years, and his contributions to the advertising industry locally and across the globe.
“Dan is an amazing ambassador for the advertising community in Detroit,” said Michelle Rossow, executive director of Adcraft, the oldest advertising association in the U.S. “He is like our city—hardworking, humble and creative at his core. In addition to building a company with an impressive local client roster, Yessian also gives the Detroit advertising industry a global footprint.”
Founded in 1971, the company has clients which include some of world’s best-known brands in advertising, film, television, gaming and theme parks such as Ford, RAM, Toyota, Disney, Budweiser, Macy’s, United Airlines, Walmart, Coca Cola, IKEA, Mont Blanc, L’Oreal, McDonald’s, Volvo and Porsche. Yessian himself composed numerous iconic local and national advertising campaign jingles, including “Dittrich Furs by the Dittrich Family,” “Dodge Boys Have More Fun,” and Whirlpool’s “We’re making your life a little easier.”
Yessian and his two sons, Brian and Michael, who became his partners in the mid-1990s, have grown the company into a worldwide collective of producers, composers, music supervisors and research creatives and recording artists. Yessian the company, with satellite offices in New York, Los Angeles and Hamburg, Germany, also has a music licensing and research division of indie bands and well-known artists called Dragon Lick.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More