BETC London has appointed Nick Docherty to serve as its head of strategy. He comes over from Wieden+Kennedy New York. In his new role at BETC London, Docherty will join chief creative officer/partner Rosie Bardales and managing director Andrew Kay to work on the shop’s roster of clients which includes Rimmel, Swatch and Cow and Gate.
Docherty has nearly 20 years of experience. He started out at Ogilvy, worked to change behavior for good at Leo Burnett, embraced the sharp end of creativity at W+K Amsterdam and then moved across the Atlantic for a global leadership position at W+K New York. In that role, he’s been busy building integrated strategy teams across the Wieden + Kennedy network for brands such as Corona and Bud Light, marrying traditional planning skills with digital strategy, communications planning, social influence and community management to find new ways of developing disruptive content and connection.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More