Zulu Alpha Kilo has brought on two new creative directors and promoted two others to associate creative director. Irfan Khan and Susie Lee have joined Zulu from BBDO and J. Walter respectively, while current staffers Michael Siegers and Jacob Gawrysiak have been promoted to ACDs.
Throughout his career, Khan has championed and developed breakthrough work to help build both local and international brands. Khan’s work has earned him global recognition from shows such as Cannes, the One Show, D&AD and Communication Arts. In fact, Kahn worked with Zak Mroueh previously when the Zulu founder was CCO of Taxi Canada. During the time they worked together, Khan ranked in the top ten copywriters in the world after being the writer on the globally recognized Viagra “Bleep” campaign which won Cannes Gold and One Show Gold, going on to became one of the most awarded campaigns that year. He has worked on such other notable brands as Visa, Telus, Canadian Tire, and Nike.
Lee joins Zulu following a stint at J. Walter Thompson. She has worked at a number of prominent agencies including Juniper Park/TBWA, EURO TSCG and Ogilvy & Mather. During her career, Lee’s clients have included Nissan, VISA, Nestea, Kraft, Unilever, and HSBC. She helped create the award-winning “Conquer All Conditions” campaign for Nissan while at TBWA, and received accolades for that campaign from the Effies, Cassies, ADCCs, Marketing Awards, Applied Arts and Communication Arts. The campaign has won numerous Gold medals.
In addition, Zulu also recently welcomed the creative teams of Vinay Parmar/Kevin Sato from DentsuBos, Julia Forrest/Sarah Quinto from Juniper/TBWA, Adam Tuck/Darren Marranca from Cheil, designer Gala Tanaskovic from The Drake, and ACD Dan Cummings from Cundari.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More