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    Sound Lounge launches “Sound Lounge Everywhere” in Colorado

    By SHOOTUpdated:No Comments912 Views
    NEW YORK --

    Sound Lounge, a New York-based independent sound studio, has introduced its Sound Lounge Everywhere concept to Colorado. The company has partnered with Boulder postproduction company 11 Dollar Bill to offer remote audio production and mixing service to agencies and brands in the region and beyond. The service has established a seamless, real-time connection between the two facilities, providing advertising clients with local access to Sound Lounge mixers, sound designer Marshall Grupp and top national voice talent. Sound Lounge Everywhere clients save time, travel expenses and production costs while boosting audio quality.

    “A lot of great advertising originates from Boulder and other nearby markets, and we’re excited by the possibility of applying our audio expertise to their projects,” said Sound Lounge head of production Liana Rosenberg. “We believe Sound Lounge Everywhere will be very appealing to agencies in the area as it allows them to work with New York talent without getting on a plane or utilizing high-priced connection services such as ISDN or Source Connect.”

    11 Dollar Bill, which originated in Chicago, opened its Boulder location 18 months ago. Featuring creative design, editorial and finishing services, the Boulder facility has attracted a mix of regional and national clients, and been so successful that it recently expanded, more than doubling its floorspace. Sound Lounge Everywhere provides further means for growth and an ability to offer clients complete picture and sound services.

    “We’re super excited to partner with Sound Lounge in bringing world-class audio services to Boulder,” states 11 Dollar Bill managing partner Lisa Effress. “Our intent is to provide innovative creatives with an inviting environment and the same high-quality services they receive in New York and L.A. Sound Lounge Everywhere fits perfectly with that goal.”

    The two studios are linked via customized hardware that enables the streaming of high-quality video and uncompressed, multi-channel audio with virtually no latency. Web cameras and talkback modules allow the two parties to communicate. The room features Bowers & Wilkins 804 D3 Series speakers, which were specifically chosen based on how accurately they present the music and audio experience.  “All of our Sound Lounge rooms are outfitted with Bowers & Wilkins, they’re incredibly accurate and known for reproducing the sound just as it was intended,” said Tom Jucarone, Sound Lounge partner and mixer. “In our business, we need to be able to hear every detail and their 800 Series D3 range delivers that.”

    Sound Lounge inaugurated “Everywhere” last year in partnership with Boston editing house Editbar. Numerous New England-based agencies and brands have taken advantage of the service, including Royal Caribbean, ETrade, US Cellular, Dunkin Donuts, Bank of America, McDonald’s, Samuel Adams, Hyatt, Puma, Subway and WaWA.

    It’s the closest thing to working in the same room. “We’ve made the process seamless from booking the session to completing the mix,” explained Rosenberg. “Clients interact with mixers and voice talent just as they would if they were in the same facility.”

    Tags:11 Dollar BillSound Lounge



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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