Global digital agency Isobar has named Deb Boyda as its U.S. CEO, She will focus on driving growth and pushing the innovation agenda. Boyda will oversee all U.S. operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.
Boyda joins Isobar from SapientRazorfish where she oversaw growth in the Chicago and Austin offices as Central Region president for the past four years. Prior, Boyda was VP and general manager at Beam Global Spirits & Wine, where she led the marketing for top brands including Skinnygirl, Courvoisier and Pinnacle. Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG.
“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”
Isobar global CEO Jean Lin said, “Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting. She will help drive Isobar US forward to deliver our idea-led experience and digital transformation proposition in the marketplace.”
Boyda described Isobar as “a dynamic company with a huge emphasis on creativity and technology. Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success.”
Boyda will report to Brien and be based out of the agency’s Chicago office.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More