Production and entertainment company Alldayeveryday has added Renee Krumweide to its management team, hiring her as executive producer to head up the commercial division. The move comes on the heels of John Kaplan joining the company as partner and president.
Krumweide comes to Alldayeveryday with two decades of experience building connections and businesses across the advertising and entertainment industries and a reputation as a thoughtful matchmaker of today’s best creative talent. In 2012, she joined forces with Raquel Elfassi to form R&D Placement, a talent management company born from a desire to nurture and progress directorial talent. During her time at R&D, Krumweide also developed and produced a slate of documentaries, films and episodic content, including the Go90 docuseries Why We Fight.
Prior to R&D, Krumweide was part of the team at Resource LA, representing a roster of companies including Biscuit, The Directors Bureau, Spot Welders, and Serial Pictures. There, she worked with directors such as Noam Murro, Mike Mills, Roman Coppola and Tim Godsall.
Krumweide will be based in Allday’s LA Arts District office, where her focus will be developing and managing talent for both advertising and entertainment projects in a collaborative environment. Alldayeveryday is already off to a strong 2018, having produced work for clients including Nike, Beats, Nest, Puma, as well as upcoming film projects for HBO and Viceland.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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