Cut+Run has promoted assistant Matt Prickett to editor. He joined the shop back in 2015 from CP+B London where he served as in-house editor in the agency’s Miami and then London offices. Once at Cut+Run’s Soho edit studio, he started to assist editor/partner Ben Campbell. Following his work on a range of increasingly high-profile campaigns for brands such as Vodafone, Bet Victor, Hula Hoops and Now TV, Matt is now a full-fledged editor at the shop.
Prickett’s work ranges from music videos to big brands; documentary-style pieces, to comedy and drama.
Prickett said: “I’m proud to be joining the editor ranks at Cut+Run, some of my favorite ads of all time have been created here.”
Campbell assessed, “Matt has an incredible attention to detail, a professionalism, and such an easy way with the people he works with, it’s no surprise he’s been promoted to editor. It’s with some pride that I say I’m very excited to see what flows from his suite in the coming years,”
Cut+Run maintains studios in London, New York, Los Angeles, Austin and San Francisco.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More