Full-service agency Rauxa has appointed Preeti Patel to serve as its new VP of technology. Patel will be based in Rauxa’s New York office, leading long-term strategy and innovation opportunities for clients including Vans and Frontpoint Security.
Patel is an industry veteran in the IT, digital and market research industries, with more than 20 years of experience providing technology, vision and strategic leadership to organizations in competitive marketplaces. Prior to joining Rauxa’s leadership team, Patel was sr. director of technology at digital agency Huge, where she delivered award-winning campaigns, led platform strategy and transformed product development processes for top brands including Thomson Reuters, Verizon, Morgan Stanley and ExxonMobil. Prior to Huge, Patel also held positions at The Marlin Company and 360i.
“Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative,” said Gina Alshuler, president and CEO of Rauxa.
Patel is a graduate of Massachusetts Institute of Technology (MIT) and holds three patents for electronic media communication, creation and distribution systems.
“It’s an exciting time to join the Rauxa team,” said Patel. “I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More