Mike Parseghian has been hired as head of brand, and Becky Ginos as associate creative director at L.A.-based agency Battery.
The new hires come at a time of rapid growth for the four-year-old independent agency as it closes out a successful year following multiple new business wins – Netflix, Blizzard Entertainment and other brands soon to be announced – as well as high-profile campaign launches, including the recent “Netflix is a Joke” campaign to promote the streaming brand’s stand-up comedy specials.
Parseghian will be part of Battery’s executive leadership team, responsible for taking a lead role in new business and overseeing all clients at the agency including AECOM, Netflix and Mike’s Hard Lemonade. He reports to Anson Sowby, co-founder and CEO. Parseghian joins the agency from 72andSunny, where he was group brand director for five years, overseeing big brand clients such as Carl’s Jr., Hardee’s, Truth Initiative, General Mills (Totino’s & Old El Paso), Sonos and Activision’s full portfolio that included Call of Duty, Skylanders, Destiny and Guitar Hero. For seven years, Parseghian guided the Activision account–first at TBWAChiatDay and then at 72andSunny–helping Call of Duty become one of the largest entertainment franchises in history. With over 19 years of experience, he has a proven track record for business growth and advertising effectiveness, including a Grand Effie for Activision.
Ginos joins Battery as ACD, reporting to Philip Khosid, co-founder and chief creative officer. She will work across all agency clients with the goal of creating work that influences and changes culture. Prior to Battery, Ginos was a creative at a number of agencies and brands, ranging from CP+B in Boulder, Colo., to Deutsch and Vans in L.A. Before that, she spent six years as a creative at ChiatDay, Los Angeles, where she worked on clients such as Airbnb, Netflix, Pepsi, Southwest Airlines, The Grammys and Crate&Barrel.
Juliette Welfling Takes On A Musical, A Crime Thriller, Comedy and Drama In “Emelia Pérez”
Editor Juliette Welfling has a track record of close-knit, heartfelt collaboration with writer-director Jacques Audiard, a four-time BAFTA Award nominee for Best Film not in the English Language--starting with The Beat That My Heart Skipped in 2006, then A Prophet in 2010, Rust and Bone in 2013, and Dheepan in 2017. He won for The Beat That My Heart Skipped and A Prophet.
Welfling cut three of those features: A Prophet, Rust and Bone, and Dheepan. And that shared filmography has since grown to most recently include Emelia Pérez, the Oscar buzz-worthy film from Netflix. Welfling herself is not stranger to Academy Award banter. In fact, she earned a Best Achievement in Film Editing Oscar nomination in 2008 for director Julian Schnabel’s The Diving Bell and the Butterfly.
Emelia Pérez is a hybrid musical/drama/thriller which introduces us to a talented but undervalued lawyer named Rita (portrayed by Zoe Saldana) who receives a lucrative offer out of the blue from a feared drug cartel boss who’s looking to retire from his sordid business and disappear forever by becoming the woman he’s always dreamt of being (Karla Sofía Gascón in a dual role as Manitas Del Monte/Emilia Pérez). Rita helps pull this off, orchestrating the faked death of Del Monte who leaves behind a widow (Jessi, played by Selena Gomez) and kids. While living comfortably and contently in her/their new identity, Pérez misses the children. Pérez once again enlists Rita--this time to return to family life, reuniting with the kids by pretending to be their aunt, the sister of Del Monte. Now as an aunt, Pérez winds up adopting a more altruistic bent professionally,... Read More