Sound Lounge has promoted Liana Rosenberg from producer to sr. producer, and added two producers, Becca Falborn and Alicia Rodgers. Rosenberg, Falborn and Rodgers will report to executive producer Mike Gullo.
In her new position as sr. producer, Rosenberg will oversee workflow for Sound Lounge’s team of producers. This includes not only being in charge of scheduling a talented roster of engineers, but also being responsible for optimizing the outcomes for both clients and the company itself. Throughout her career, she’s worked on a wide range of radio and TV commercials and led sound design efforts for a variety of brands, including, Samsung, Best Buy, Jack Daniels, Wawa and Priceline. Prior to Sound Lounge, she served as production coordinator at Hyperbolic Audio in New York, working on content across a variety of disciplines, including commercials and animations.
In their new roles, Falborn and Rodgers will be responsible for client relations, managing mixer sessions, helping to oversee postproduction and bidding audio projects. Falborn comes to Sound Lounge from Hogarth Worldwide, previously serving as its business affairs coordinator responsible for talent contract negotiating for Mattel and coordinating the Cabela’s account. She’s worked with a variety of brands like Mercedes, Heineken, Apple, and Delta, as well as agencies including Publicis, Grey and Ogilvy. Rodgers has worked on many TV productions for various brands, including brands within the Purina Family, as well as produced numerous test commercials for agencies such as Publicis, Anomaly, BBDO and Merkley & Partners. Prior to Sound Lounge, Rodgers served as global supervising producer at Animated Storyboards, where she worked on many animatics and digital projects for leading ad agencies around the world.