Independent agency Chemistry has added two executive creative directors, Carl Corbitt and Anja Duering. The shop has offices in Atlanta and Pittsburgh, with a roster which includes YouTube, Red Bull, Four Loko, RA Sushi, Atlanta United FC, Children’s Healthcare of Atlanta, MetroHealth, Marriott, and two new accounts, the Atlanta Convention and Visitors Bureau (ACVB) and TIKD, a platform to help consumers take action against traffic tickets.
ECDs Corbitt and Duering are both based in the Atlanta office and report to chief creative officer Chris Breen. Corbitt joins from Fitzgerald + Co. where he served as group creative director. Prior, Corbitt honed his craft serving as creative director at Crispin Porter + Bogusky, 180LA, goodness Mfg., and Wieden + Kennedy Amsterdam, working with brands like Mitsubishi Motors, contributing to over five quarters of double-digit growth, Nokia, doubling the size of the business within 12 months, and more. In his new role, Corbitt will be responsible for Children’s Healthcare of Atlanta, YouTube and the ACVB among others.
Duering will be responsible for Atlanta United, Red Bull and TIKD. She joins the team with nearly 15 years of experience as a creative director including time spent with Wieden + Kennedy and CP + B. Duering started her career at Arnold Worldwide, then moved to CP+B, where she art directed the Cannes Lions Festival of Creativity Grand Prix-winning GTI “Fast” campaign for Volkswagen.